Melbourne’s business event market is massive, and a substantial part of this is composed of exhibitions and trade fairs.
More than 50 trade fairs will be held in Australia in 2020, most in Sydney and Melbourne, with many of these solely for professionals in commerce and industry only.
Here, we offer some advice on how to create the maximum exposure from your trade show and expo photography.
Booth and Stand Presentation
An open booth style is usually more attractive to the visitors of the exhibition than a display at the front. If you can, set all of your products back in the stand, enticing customers into the stand to browse and learn more. Capturing pictures of you engaging with prospects in action is another significant part of your participation as an exhibitor.
Empty stands can look good on social media at the start of the show so we recommend getting your photographer in to capture the stand before the event launches and the visitors arrive. You’ll also want photos when the attendees are thronging your stand to create an image of popularity and success.
Experienced expo photographers will place themselves where they can demonstrate the high degree of interest on your stand and your backdrop branding elements.
Outdoor community fairs and events are common in Australia, providing a place for the local community to come together to celebrate as well as increase the opportunities for local commerce. Outdoor events require a different approach to indoor Convention and Exhibition venues. Weather can also play a major role not only during the event but also in pre-event planning.
Photographers will need to be well briefed and prepared to to do their jobs in the heat of the day and be prepared for anything, from family photo requests to speeches by the Mayor and the local ministers.
Photographers should also be prepared for rain, both from an equipment perspective, but also how they plan to document the event if and when the heavens open. At Melbourne events, anything can happen!
The shot lists at conventions and exhibitions are crucial. A progress program is usually sent a few months out, and after that, the event photography locked in the program along with the shot-list outlining the sponsors and VIPs.
These two documents are usually sufficient, together with a phone call or early on location orientation.