Save the Date
Your invites and the follow-up strategies that you will use to get in touch with the guest list will greatly affect the number of people attending your event. Take the time to send out the invitations and effectively communicate everything about the gathering. Try to ensure that RSVPs are necessary and you have somebody to follow up with attendees who haven’t yet replied. Automated databases and good use of your CRM are a great option for taking care of this detail for you.
Add Some Creativity
Set up a few fun ideas for your event such as photobooths or sideshow games. Magicians, caricaturists and roving entertainers are all popular at fun corporate events. The venue can be subtly decorated with flower walls, ice sculptures and table decorations; all of which can include your corporate or business logo. Taking photos of the set up as well as the event in progress is a great way of publicising and sharing the event on social media at a later date for maximum exposure for your brand.
Keep it Relevant
Getting inspiration from the other events you have been to is fine. However, you also need to ensure that you keep it relevant and suitable to your event when you plan yours. Take into account the objective of the event and the environment and ambience that you’d like to create. Events that are memorable for clients are worth every cent to generate goodwill and foster long term relationships. If it’s a corporate dinner with the top CEOs, juggling clowns might not be the best option for entertainment, whereas a high profile speaker with an insight into their customers or staff might be useful and informative for them.
Consider the Smallest Details
The secret to a successful event is all in the small details. Taste and then pick the set menu (don’t forget some options for those with special dietary requirements, research the guest speaker and go to see them in a live show if possible, make 2 visits to the venue if you have to – one as it is and then one on the night of an event so that you can see the place in action. Make the effort to get the awards night trophies carefully crafted to reflect the essence of the awards. All these individual details are what make a great awards night.
Confirm and Double Check EVERYTHING!
With all the significant people you’ve outsourced for your event, you can’t really leave anything to chance to make the night 100% successful. But what you can do is to make absolutely sure you receive an email confirmation of the details of your booking ahead of time, if possible, for the venue and all the other essential details.
It is important to ensure that all services are booked with plenty of time to spare so questions can be asked and back up plans made for that What If? scenario.
Now that you’ve checked out the advice for a successful awards night, it’s time to start booking your suppliers and Melbourne’s best corporate event photography services via the contact form below. We look forward to making your event photography a success!